No limits: virtual & hybrid events

This unusual year has accelerated what has been practiced in recent times. Although we were too used to events being 100% face-to-face, with the pandemic, companies have been forced to look for new formats to approach their audiences.

So streaming had its moment of glory. Virtual and 100% online events were the best strategy for brands to continue offering content and interacting with their consumers. What was observed was that it was an effective way to reach more people at a reduced cost.

However, as the restrictions of the pandemic became more flexible, the tendency to make hybrid events increased, since in this way we were able to gather a few people in the same space (adapting to security measures) without leaving aside other audiences that we were interested in impacting. At that moment, creativity was essential because a hybrid event needs interaction from those who are in the physical space but also from those who are in the virtual space. In the end, it is about sharing an experience, doing something that has an impact and generates enough engagement so that no one "disconnects".

All these new formulas have been key for event agencies to stay in business. However, a successful streaming or hybrid event needs cutting-edge technology to be truly effective and to connect with its audience. That is why at Portal de l'Eixample we have worked to offer an adapted service that allows these formats to be carried out with the best guarantees. That is why we offer the possibility of having a set with stage and chroma key, a high-powered sound system, LED and video screens and fully integrated lighting.

If you want more details about our technical equipment for this type of events do not hesitate to contact us through our website, email or social networks.