"What is not defined, cannot be measured. What is not measured, cannot be improved. What is not improved, always degrades". William Thomsom Kelvin.

Everything in life needs to be measurable in order to be able to analyse it and move towards the results we want. Defining the starting point and being clear about what our goal is is essential in any strategy and when it comes to communication and marketing it is one of the factors that will help us to have more brand awareness, more sales, more clients, more leads...

The entrance to an event is one of the things we should take care of the most, since it is the first thing the guests will encounter. The experience starts from the moment the person receives the invitation and once they arrive at the place, we must play with everything possible to make them enjoy from the first minute.

More and more companies are deciding to hold half-day or full-day events for their employees to relax, interact, get out of their offices and enjoy themselves for a while. The pressure of the routine and the small problems of the day to day are so heavy that, from time to time we need breaks, reconnect with our colleagues and do something fun to recharge batteries and return to the office with more strength.

Over the years we have themed the Portal de l'Eixample in many ways. We like to customize each event according to the needs of our customers and we leave total freedom for the creativity of event agencies and companies and individuals who trust us. That's why, from time to time, it happens that they are the ones who leave us speechless, since in many occasions they manage to transform our venue in such a way that it becomes unrecognizable.

For some time now, the bridal sector has been changing and adapting to new trends. In recent years we have seen that weddings have been modernized, that protocols have been disappearing and that what the bride and groom are most looking for is to share such a special day close to their loved ones and with a good party. Hence the tendency to reduce the number of guests and do something more intimate, informal and practical.

One of the most appealing moments of organizing an event is thinking about the decoration. It's fun to think about tailoring an outfit for a special celebration. No matter what the event is about, you can have an attractive decoration for a wedding, a meeting, a showroom, a cocktail party or even a press conference. All you need is imagination and good suppliers.

Our space has been the venue for a great number of events, but there is a sector that bets a lot on us and that is the fashion industry. We have been working for years with clients who have seen in our space the possibility of using it as a showroom, for a presentation of their new collection, for shootings and even for a market. Do you want to know more?

This unusual year has accelerated what has been practiced in recent times. Although we were too used to events being 100% face-to-face, with the pandemic, companies have been forced to look for new formats to approach their audiences.

It is a fact, 2020 is ending and although it has been a very difficult year we have managed to reach December. Hooray!

Christmas is just around the corner and, although the measures imposed by the COVID-19 prevent us from celebrating it as usual, the Christmas spirit can not decline. We will be less, but we will be more united.

Last week Grupo Eventoplus organized a conference in which professionals of the sector met to talk about the current situation of the of events and to do some networking and evaluate the first impressions of this second season of the year.

Pre, during and post confinement. The year began with many goals, but suddenly the pandemic forced us to consider new ones. Let's be honest and share with you what these months have given us.

Don't panic! It is true that the way has changed is that we used to organize events, there are new restrictions, hygiene and safety measures and hygiene protocols. But from El Portal de l'Eixample we make everything available to our clients so that when it comes to organizing an event it is done in the safest possible way. And we also give you some tips with creative ideas to make this new situation more pleasant.

There are many meeting formats but we want to introduce you to the ones that work best in the Portal de l'Eixample depending on the purpose of the meeting and give you some decoration tips.